You’d never invite guests over to a brand-new, empty house, so why would you invest in SEO before you spent time on your website copy and design?

Read more to learn why you should always invest in your website’s overall look and feel before inviting people to come take a peek.

It can be tricky trying to effectively handle a no-show as a business owner. To maintain the balance between understanding and your own boundaries, follow our top tips for writing an email to someone who missed a meeting.

You can even steal our no-show email templates to use for yourself!

Next to website copy & sales page copy, email copy is one of the best (and easiest) ways to sell your services and get more clients into your business.

If you’re not focusing on creating obsession-worthy email copy that speaks to leads like you’re their dream service provider come true, then you are MISSING OUT on all the sales you could be getting every day (with very little effort, might I add).

If you’re reading this blog post, you’re torn right now between two investments for your business: copywriting or website design. So how the hell are you supposed to decide which one you need right at this moment to make your business grow?

Without market research, your sales copy is going to end up being either ridiculously vague or completely off the mark. Either way, you’re not going to sell your services if you’re not talking to the right people in the language they want + need to hear.

To make navigating the world of SEO easier, I’ve compiled a list of some basic SEO must-haves for websites. Each of these tips offers you insight and info on white-hat tactics that are super easy to implement and will make a world of difference for your client’s digital marketing presence (or your own!).