Sincare | Med Spa-Grade Skincare Line
Website Copy, Product NAmes, & Influencer pitch deck
“I won't ever attempt to write my own copy ever again, because my experience with Glas House Media has exceeded my expectations!”
Sincare isn’t your ordinary skincare line — a brand created specifically for baddies who need more from the 12-step skincare routines taking up their sweet time, Sincare’s voice is one that stands out from competitors.
To truly resonate with Sincare’s ideal audience, we had to craft a unique brand voice that would speak to people who are as serious about their skin as they are about keeping that daily planner filled to the brim.
To ensure that we’d nail it the first time, we used a Strategy Session to map out the website as well as the layout for the influencer pitch deck that Sincare would use to onboard influencers who will partner with the brand for marketing purposes.
Along with the website & product copy, we also created catchy names for the skincare products themselves (our FAVE part of this project, without a doubt) to cultivate a truly on-brand experience from start to finish.