OneTen The Studio | Brand & Type Designer
Website Copy
“I’ve worked with Naomi before, and it always feels like she has my business in mind while writing to ensure it aligns with my brand voice.
As a designer, I used to believe design mattered the most, but I understand now because of Naomi that copy is truly what makes a website convert. Every investment I’ve made with Glas House Media has been so worth it.”
When a talented brand and type designer decided to pivot her business towards crafting custom logotypes and font customizations, she recognized the need for a strategic transformation of her website's messaging. I had the privilege of working with her to refine and rewrite her previous website copy to reflect this exciting shift in her offerings.
For this project, the challenge was to communicate her unique skills, passion, and dedication to typography in a way that would resonate with potential clients, especially those who own businesses in the fashion industry. We worked together to create clear and concise copy that not only showcased her expertise but also highlighted the value of custom logotypes and font customizations in a crowded design landscape, particularly as it pertains to business owners who wish to trademark their logo in the future.
The importance of this project truly consisted of being able to reposition our client's brand as an industry authority in the niche world of type design. The new website copy will not only attract the right target audience but also clearly convey the benefits of her specialized services. As a result, our client has experienced a significant increase in inquiries from a much more focused and engaged clientele.
